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Product Launch in Covid Age

Five Steps to Nailing Your Product Launch in the Covid Age

Five keys to launch success, which resonate regardless of the times.

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Pricing

Name Your Number - Four Keys to Pricing Success

Four critical steps to develop value-based pricing strategies for success

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Business Crisis

Four Ways Your Board Adds Value in Crisis Management

Tips for helping companies successfully navigate through the chaos

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Revenue Models

Seven Wildly Successful Revenue Models

Fundamental questions to answer in picking the right revenue model

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Giant Leaps to Growth: Building Winning Strategies

Before entering a new market or taking on new competition, it's critical to be as deliberate as Armstrong was before taking that first stride. 

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Five Economical Ways to Supercharge Your Sales and Marketing

Strategies to supercharge your company’s growth

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How to Use AI to Redefine Your Marketing

How can AI help make your marketing efforts more effective

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5 Powerful Ways to Drive B2B Revenues

5 Powerful Ways to Drive B2B Revenues

Tips on how to engage more prospects and close more sales

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Altek Consulting

Four keys to Account-Based Marketing Success

Account Based Marketing, or ABM, holds the promise of fortifying the connection between companies and prospects in today’s complex B2B landscape. 

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3 Martech Trends to Act On

Tips on taking advantage of marketing technology trends to drive growth

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Altek Consulting

Four Key Factors for Digital Branding Success

What can a piping hot, large pepperoni pizza tell us about digital transformation – and successful digital branding? Quite a lot...

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Four Keys to B2B Pricing Success

With all of the talk about how digital strategies have changed the buying journey, price still reigns supreme. 

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Altek Consulting

Five Steps to Nailing Your Product Launch in the Digital Age

Launch preparation boils down to five keys, which can be the deciding factors in whether a product was a hero, or a zero.

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How marketing can supercharge sales

Four Ways that Marketing can Supercharge Sales

Tips to stay ahead of the digital marketing game

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Five Ways to Succeed With Digital Marketing

Tips to stay ahead of the digital marketing game

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Altek Consulting

Three Sure-Fire Ways to Nail Customer Engagement

Companies with engaged customers enjoy 50% more revenues. Three keys to engaging your customers are....

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Altek Consulting

Healthy Living Through Data – The Wearable Technology Challenge

Using data to help us live healthier lives

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Steps to SaaS Marketing Success

Making your SaaS revenue model successful

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Altek Consulting

Health, Fitness, Wellness: How Predictive Analytics Can Inform Healthy Lifestyles

Growing popularity of analytics for health and fitness and wearable devices is motivating users to focus not only on the world around, but the world inside as well.

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Altek Consulting

Key Marketing Metrics for Revenue and Profit Growth

At the essence of any marketing or business program are metrics – the measures that indicate the heights to which revenues will soar...

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Altek Consulting

Seven Essential Strategies to Succeed at Demand Generation

How to create fervent demand for a product or service in a heady, always-on, consumer-connected environment

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Altek Consulting

How to Succeed with Mobile Marketing

Engagement in the world around us – once purely the domain of the five senses – today would not be complete without the flurry of taps...

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Altek Consulting

Supercharge Your Sales Funnel With Predictive Analytics

Digital marketing tools and technologies are transforming the way businesses connect with prospects and customers.

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Altek Consulting

Five Essential Elements of Omnichannel Marketing

Omnichannel has resurfaced as a buzzword - know what it is and how to utilize it for success in your business.

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Altek Consulting

Five Ways to Jazz Up Your Content Marketing

If you are reading this blog right now, you are participating in a trend that has transformed the face of marketing as we know it.

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Digital Demand Generation: Optimizing your Marketing Plan

Digital Demand Generation: Optimizing your Marketing Plan

The advent of new social and online tools has dramatically changed demand generation.

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Altek Consulting

How to Best Leverage Marketing Technology

I was recently asked my thoughts on how technology and digital trends will shape the future of marketing. As I pondered this question...

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