Blog/News

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3 Martech Trends to Act On in 2018

Tips on taking advantage of marketing technology trends in 2018 See publication 3 Martech Trends to Act On in 2018

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Four Ways that Marketing Can Supercharge Sales Enablement

Ameeta Soni, experienced marketing executive and business consultant, shares her tips about sales enablement strategies for any business.

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Altek Consulting

Five Steps to Nailing Your Product Launch in the Digital Age

Ameeta Soni, experienced marketing executive and business consultant, shares her tips to ensure your product launch goes as smoothly as possible.

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Altek Consulting

Four keys to Account-Based Marketing Success

As you are making your New Year’s resolutions, let me suggest you add one to your list...

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Steps to SaaS Marketing Success

Ameeta Soni shares her tips to ensure marketing success for your SaaS subscription business.

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Altek Consulting

Four Key Factors for Digital Branding Success

What can a piping hot, large pepperoni pizza tell us about digital transformation – and successful digital branding? Quite a lot...

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Five Ways to Succeed With Digital Marketing

Tips to stay ahead of the digital marketing game.

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Altek Consulting

Five Essential Elements of Omnichannel Marketing

Ameeta Soni discusses the best practices for multi-channel marketing.

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Altek Consulting

Three Sure-Fire Ways to Nail Customer Engagement

Companies with engaged customers enjoy 50% more revenues. Ameeta Soni discusses three keys to engaging your customers.

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Altek Consulting

Healthy Living Through Data – The Wearable Technology Challenge

Ameeta Soni, co-founder of FitTrace, discusses how data can help us live healthier lives.

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Altek Consulting

Seven Essential Strategies to Succeed at Demand Generation

Strategies for growing demand rapidly.

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Altek Consulting

Health, Fitness, Wellness: How Predictive Analytics Can Inform Healthy Lifestyles

Ameeta Soni, co-founder of FitTrace, discusses how predictive analytics can lead to better health.

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Altek Consulting

Key Marketing Metrics for Revenue and Profit Growth

At the essence of any marketing or business program are metrics – the measures that indicate the heights to which revenues will soar...

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Altek Consulting

5 Economical Ways to Supercharge Your Company's Growth

Tips to sell smarter, not harder.

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Altek Consulting

How to Succeed with Mobile Marketing

Engagement in the world around us – once purely the domain of the five senses – today would not be complete without the flurry of taps...

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Altek Consulting

Supercharge Your Sales Funnel With Predictive Analytics

As I have discussed in my previous blogs, digital marketing tools and technologies are transforming the way businesses connect with prospective and existing customers.

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Altek Consulting

How to Best Leverage Marketing Technology

I was recently asked my thoughts on how technology and digital trends will shape the future of marketing. As I pondered this question...

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Altek Consulting

Five Ways to Jazz Up Your Content Marketing

If you are reading this blog right now, you are participating in a trend that has transformed the face of marketing as we know it.

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Altek Consulting

Digital Demand Generation: Optimizing your Marketing Plan

In my last blog, I talked about the need to have your marketing plans be mindful of the increasing importance of marketing technology infrastructure...

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