We advise our clients on their key strategic issues, leveraging our deep expertise and using analytical rigor to solve their most critical business problems. We leverage our consultants' impressive range of backgrounds and education to find the best solution for making your ideas successful.
MEET THE TEAM
AMEETA SONI
PRESIDENT
GTM Expert I Board Director I Growth Advisor for Tech/Digital Health Companies
Ameeta has a track record of driving breakthrough expansion for B2B, B2B2C, and B2C companies. Her background includes extensive experience with strategy, product, marketing, and business development for large multinationals, venture-backed startups, and turn-around companies in diverse sectors, including SaaS, internet, mobile, digital health, energy IT, sensors, consumer products, and tech-enabled services. In addition, Ameeta has founded technology companies, helped raise over $100M in venture capital, and facilitated two public offerings.
Ameeta has served as Chief Marketing Officer at PlatformQ Health and VFA. VFA was acquired by a PE-backed firm and is now part of Fortive. She held interim CRO or CMO roles at Dover Digital, Carbon Relay, WorldAPP, DocASAP, and Assemble Systems. Previously, she co-founded digital health company FitTrace and founded Aanza AutoID Group, an RFID services company, and Aanza, a product lifecycle management software provider. She earlier held strategy, product marketing/management, and business development positions at ChannelWave Software, Colorcode, Computer Identics, BOC Group, Genus/Ionex, and Varian Associates.
Ameeta serves on the Investment Committee of the Maroon Venture Partners Fund and has held board roles with portfolio companies HomeBinder (acquired by iGo), Ompractice, and TOP the organic project. She earlier served on the board of PlumChoice, Inc., MIT Enterprise Forum Cambridge (Chair),Technology Capital Network, and The Boston Club. She is a TiE Boston charter member and a mentor at MIT Venture Mentoring Service, M2D2 Impact, Techstars, LearnLaunch, Springboard, and VietChallenge accelerators.
Ameeta has helped several non-profit organizations with strategy, fundraising, and governance. She serves on the Chancellor’s Campus Council at the University of Massachusetts, Amherst. Earlier, she was Board Director at MAB Community Services, Overseer at the Museum of Science, Boston, Advisory Board member at College of Natural Sciences at UMass Amherst, and Patron Committee member at the Museum of Fine Arts, Boston.
Ameeta is a frequent blogger and speaker on strategy, products, marketing, and digital, IoT, and AI applications and challenges. She received her MBA from the University of Chicago, her MS in Polymer Science & Engineering from UMass Amherst, and B.Sc. (Honors) in Chemistry from St. Stephen’s College.
BEST USE OF AI IN THE WORKPLACE
Honor Title
Issuer: Global AI Hackathon NYC
My team's project to improve business communication and collaboration won "Best Use of AI in the Workplace" award at Global AI Hackathon NYC. This Hackathon was held concurrently in 10 cities across the world.
SATORI CHALLENGE PRIZE, ANGELHACK BOSTON
Honor Title
Issuer: Satori
Satori awarded my team's mobile security solution a prize at AngelHack Boston hackathon for the best use of its fully managed platform-as-a-service. AngelHack holds a global series of hackathons.
Ameeta Soni
2ND PLACE WINNER TEAM, BOSTON CLEANWEB HACKATHON
Honor Title
Issuer: Mass. Clean Energy Center
The Boston Cleanweb Hackathon is a weekend-long event that challenges programmers and entrepreneurs to develop innovative solutions related to energy, water and sustainability issues. The team, TrueCost, developed an app that lets users counteract the impact of online purchases.
TiE BOSTON CHARTER MEMBER OF THE YEAR
Honor Title
Issuer: TiE Boston
Founded in 1997, TiE Boston is the second biggest chapter of TiE-Global, the largest not-for-profit organization fostering entrepreneurship, with a global network of members from 61 chapters in 18 countries.
INDIA NEW ENGLAND TOP WOMEN IN BUSINESS
Honor Title
Issuer: India New England News
SELECTED FOR SPRINGBOARD ENTERPRISES ACCELERATOR PROGRAM
Honor Title
Issuer: Springboard Enterprises
WOMEN'S BUSINESS WOMEN TO WATCH
Honor Title
Issuer: Women's Business