About Us

We advise our clients on their key strategic issues, leveraging our deep expertise and using analytical rigor to solve their most critical business problems. We leverage our consultants' impressive range of backgrounds and education to find the best solution for making your ideas successful.

MEET THE TEAM

About

AMEETA SONI

PRESIDENT
Interim/Fractional CMO for Tech/Digital Health Companies

Ameeta has a track record of driving breakthrough expansion for B2B, B2B2C, and B2C companies. Her background includes extensive experience with strategy, product, marketing, and business development for large multinationals, venture-backed startups, and turn-around companies in diverse sectors, including SaaS, internet, mobile, digital health, energy IT, sensors, consumer products, and tech-enabled services. Ameeta has founded technology companies, helped raise over $100M in venture capital, and facilitated two public offerings.

Ameeta served as Chief Marketing Officer at PlatformQ Health and VFA. VFA was acquired by a PE-backed firm and is now part of Fortive. She was interim CRO or CMO at Carbon Relay, WorldAPP, DocASAP, and Assemble Systems. Previously, she co-founded digital health company FitTrace and founded Aanza AutoID Group, an RFID services company and Aanza, product lifecycle management software and services provider. She earlier held strategy, product marketing/management, and business development positions at ChannelWave Software, Colorcode, Computer Identics, BOC Group, Genus/Ionex, and Varian Associates.

Ameeta serves on the Investment Committee of the Maroon Venture Partners Fund and holds board roles with portfolio companies HomeBinder, Ompractice, and TOP the organic project. She earlier served on the board of PlumChoice, Inc., MIT Enterprise Forum Cambridge (Chair), and Technology Capital Network. She is a TiE Boston charter member and a mentor at MIT Venture Mentoring Service and Techstars, LearnLaunch, Springboard, and VietChallenge accelerators. Ameeta has helped several non-profit organizations with strategy, fundraising, and governance. She serves on the Board of The Boston Club, and the Chancellor’s Campus Council at the University of Massachusetts, Amherst.  She was previously an Overseer at the Museum of Science, Boston and served on the Advisory Board for the College of Natural Sciences at UMass Amherst and the Patrons Committee at the Museum of Fine Arts, Boston. 

Ameeta is a frequent blogger and speaker on strategy, products, marketing, and the applications and challenges of digital, IoT, and AI.  Ameeta received her MBA from the University of Chicago, her MS in Polymer Science & Engineering from UMass Amherst, and B.Sc. (Honors) in Chemistry from St. Stephen’s College.

BEST USE OF AI IN THE WORKPLACE

 

Honor Title

Issuer: Global AI Hackathon NYC

My team's project to improve business communication and collaboration won "Best Use of AI in the Workplace" award at Global AI Hackathon NYC. This Hackathon was held concurrently in 10 cities across the world.

SATORI CHALLENGE PRIZE, ANGELHACK BOSTON

 

Honor Title

Issuer: Satori

Satori awarded my team's mobile security solution a prize at AngelHack Boston hackathon for the best use of its fully managed platform-as-a-service. AngelHack holds a global series of hackathons.

Ameeta Soni

Ameeta Soni

PRESIDENT
Interim/Fractional CMO, Tech and Digital Health Companies

2ND PLACE WINNER TEAM, BOSTON CLEANWEB HACKATHON

Honor Title

Issuer: Mass. Clean Energy Center

The Boston Cleanweb Hackathon is a weekend-long event that challenges programmers and entrepreneurs to develop innovative solutions related to energy, water and sustainability issues. The team, TrueCost, developed an app that lets users counteract the impact of online purchases.

TiE BOSTON CHARTER MEMBER OF THE YEAR

 

Honor Title

Issuer: TiE Boston

Founded in 1997, TiE Boston is the second biggest chapter of TiE-Global, the largest not-for-profit organization fostering entrepreneurship, with a global network of members from 61 chapters in 18 countries.

INDIA NEW ENGLAND TOP WOMEN IN BUSINESS

 

Honor Title

Issuer: India New England News

SELECTED FOR SPRINGBOARD ENTERPRISES ACCELERATOR PROGRAM

 

Honor Title

Issuer: Springboard Enterprises

WOMEN'S BUSINESS WOMEN TO WATCH

 

Honor Title

Issuer: Women's Business

TESTIMONIALS

Jerry Kokos

At VFA, I worked with Ameeta for eight years. She is an innovative and energetic executive with a focus on revenue and profitability. An unique blend of strategic thinking and can do attitude. Ameeta played a major role in growing VFA into a market leader. She essentially created the Marketing and Business Development departments and recruited a talented team of professionals. She played and instrumental role in expanding VFA's offerings and establishing the brand and recognition of VFA as a market leader. I enjoyed working with her and recommend her highly.

Jerry Kokos

President and CEO at VFA
oleg-c

Ameeta did an excellent job at WorldAPP dba Form.com as (contract) Chief Marketing Officer. She is a results-oriented professional who knows how to get things done. In addition to leveraging her strong strategic skills to refine the company strategy, Ameeta quickly developed and executed a marketing plan to drive sales. She worked closely with her marketing and business development team to rev up the demand generation and thought leadership efforts, develop sales tools, put in place right-sized marketing processes and tools, and hire valuable team members and vendors.

Oleg Matsko

Chief Executive Officer, WorldAPP, Inc.
Ellen Cliggott

I reported to Ameeta for four years at VFA, Inc. During that time, she led the marketing team as we worked to build demand, pipeline and revenues for this growing company. Ameeta leveraged a deep understanding of markets, customers and competition to develop marketing strategy, expand VFA solutions and markets, gain thought leadership, generate demand, and grow VFA revenues. Before I even arrived, Ameeta had already led the charge to put marketing automation in place, which made the demand generation efforts sophisticated and more effective. As a team, we were extremely productive given finite resources and budget. Ameeta is one of the hardest-working, most dedicated people I’ve ever met. Her marketing experience and leadership would be extremely valuable to any organization.

Ellen Cliggott

Past Director of Marketing Communications, VFA, Inc.
Kleber-Gallardo

Ameeta really knows her stuff. She helped clearly articulate our value proposition as well as clarify our positioning and messaging. She and her team did a great job designing and developing our new website in a short time period. Ameeta is super responsive, reliable, professional, and a real pleasure to work with.

Kleber Gallardo

CEO, Alivia Analytics

I had the pleasure of working with Ameeta on VFA’s management team for about eight years. She is a seasoned marketing expert who provided a wealth of advanced insight to VFA and was an integral part in bringing our company to the next level. Ameeta put in place processes, deployed a marketing automation system and integrated it with Salesforce. She constantly devised strategies to grow revenues and profits. Not only is she an expert in her field, but she also has an amiable, organized managerial style that makes others truly enjoy working with her.
Ameeta’s can-do attitude, analytical capacity, and enterprising spirit would be a benefit to any organization.
I would love to work with her again.

Jim Summers

Past CFO, VFA, Inc.
Tibor Vais, PhD

I worked with Ameeta at ChannelWave Software, where she served as VP of Marketing/Product Marketing and I was the CTO/VP, Engineering. Ameeta joined ChannelWave when the company only had seed funding and there was only one person in marketing. She did a great job building her team and gaining visibility and credibility for the company, its solution and the overall Partner Relationship Management category. She is passionate and energetic and truly enjoys helping start-ups grow.

Tibor Vais, PhD

President at Kanda Software | Software Product Development Experts | Customer Satisfaction is My #1 Priority
Erik Clausen

Over the three years that I worked with Ameeta, I saw a very good sample of her work style and results. In that time, she consistently demonstrated herself to be knowledgeable, strategic, driven and fair. From my vantage point as her PR team lead, she clearly understands and articulates her company's value to solve problems, and understands how to best employ the marketing mix well to achieve the company's sales and marketing objectives. I would recommend Ameeta for a leadership role in any organization.

Erik Clausen

Strategy, Content & Communications for Science & Healthcare. Human
Martin Or

Ameeta is a super leader. She finds good people, provides clear direction, and gives them the tools necessary to execute. Her strong vision and marketing leadership were key in transforming a little known start-up into a recognized industry leader in spite of intense competition. I learned a great deal from Ameeta and look forward to work with her in the future.

Martin Or

BU Marketing Manager, System Solutions Group at Micron Technology
Erik Clausen

Ameeta was essential in helping us develop the foundation of our marketing program. Her industry knowledge of the space in which we work helped us prioritize initiatives and activities. Her expertise in marketing strategy, tools, and current trends cultivated our understanding of successfully leveraging marketing in this flooded and competitive market. Thanks to Ameeta, we are off to a great start!

Samantha Coogan

Director of Business Operations and Marketing Strategy, MResult

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