About Us

At VFA, I worked with Ameeta for eight years. She is an innovative and energetic executive with a focus on revenue and profitability. An unique blend of strategic thinking and can do attitude. Ameeta played a major role in growing VFA into a market leader. She essentially created the Marketing and Business Development departments and recruited a talented team of professionals. She played and instrumental role in expanding VFA's offerings and establishing the brand and recognition of VFA as a market leader. I enjoyed working with her and recommend her highly.

Ameeta did an excellent job at WorldAPP dba Form.com as (contract) Chief Marketing Officer. She is a results-oriented professional who knows how to get things done. In addition to leveraging her strong strategic skills to refine the company strategy, Ameeta quickly developed and executed a marketing plan to drive sales. She worked closely with her marketing and business development team to rev up the demand generation and thought leadership efforts, develop sales tools, put in place right-sized marketing processes and tools, and hire valuable team members and vendors.

I reported to Ameeta for four years at VFA, Inc. During that time, she led the marketing team as we worked to build demand, pipeline and revenues for this growing company. Ameeta leveraged a deep understanding of markets, customers and competition to develop marketing strategy, expand VFA solutions and markets, gain thought leadership, generate demand, and grow VFA revenues. Before I even arrived, Ameeta had already led the charge to put marketing automation in place, which made the demand generation efforts sophisticated and more effective. As a team, we were extremely productive given finite resources and budget. Ameeta is one of the hardest-working, most dedicated people I’ve ever met. Her marketing experience and leadership would be extremely valuable to any organization.

Ameeta really knows her stuff. She helped clearly articulate our value proposition as well as clarify our positioning and messaging. She and her team did a great job designing and developing our new website in a short time period. Ameeta is super responsive, reliable, professional, and a real pleasure to work with.

I had the pleasure of working with Ameeta on VFA’s management team for about eight years. She is a seasoned marketing expert who provided a wealth of advanced insight to VFA and was an integral part in bringing our company to the next level. Ameeta put in place processes, deployed a marketing automation system and integrated it with Salesforce. She constantly devised strategies to grow revenues and profits. Not only is she an expert in her field, but she also has an amiable, organized managerial style that makes others truly enjoy working with her.
Ameeta’s can-do attitude, analytical capacity, and enterprising spirit would be a benefit to any organization.
I would love to work with her again.

I worked with Ameeta at ChannelWave Software, where she served as VP of Marketing/Product Marketing and I was the CTO/VP, Engineering. Ameeta joined ChannelWave when the company only had seed funding and there was only one person in marketing. She did a great job building her team and gaining visibility and credibility for the company, its solution and the overall Partner Relationship Management category. She is passionate and energetic and truly enjoys helping start-ups grow.

Over the three years that I worked with Ameeta, I saw a very good sample of her work style and results. In that time, she consistently demonstrated herself to be knowledgeable, strategic, driven and fair. From my vantage point as her PR team lead, she clearly understands and articulates her company's value to solve problems, and understands how to best employ the marketing mix well to achieve the company's sales and marketing objectives. I would recommend Ameeta for a leadership role in any organization.

Ameeta is a super leader. She finds good people, provides clear direction, and gives them the tools necessary to execute. Her strong vision and marketing leadership were key in transforming a little known start-up into a recognized industry leader in spite of intense competition. I learned a great deal from Ameeta and look forward to work with her in the future.

Ameeta was essential in helping us develop the foundation of our marketing program. Her industry knowledge of the space in which we work helped us prioritize initiatives and activities. Her expertise in marketing strategy, tools, and current trends cultivated our understanding of successfully leveraging marketing in this flooded and competitive market. Thanks to Ameeta, we are off to a great start!